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Mission focus
We are on a mission to support innovation and growth across traditional proteins like meat, fish and legumes, as well as new sources to complement them.
Future Protein
Australia has an exciting opportunity to put new and innovative protein on the global menu in future. This protein must be delicious and nutritious, while also addressing changing global consumer trends and dietary preferences.
These days, we’re thinking more and more about the food on our plate and where it comes from.
And right now, menus are quite literally being rewritten across Australia and around the world in surprising, unexpected and delicious ways.
Our tastes are changing. The proteins we eat and how they are created are changing too.
With evolving dietary preferences, shifting consumer behaviour, and an extra two billion hungry mouths to feed by the year 2050.
The world needs to produce more protein, more sustainably, from more sources.
From the plate, right back to the paddock, Australia is creating a sustainable and resilient food system to put unique, innovative, and nutritious proteins on the global menu.
The protein market is poised for unprecedented growth, which means more choices for all of us in our favourite restaurants, at the supermarket and on our plates at home.
These opportunities for new, high-quality, differentiated proteins are significant, lucrative, and really exciting.
Like turning lesser cuts of red meat into value-added protein powders and nutraceuticals
Developing more nutritious legumes, higher in protein, that taste even better.
Creating a new sustainable Australian white-flesh fish industry to reduce reliance on imports.
Using techniques like precision fermentation to make new yeast-based protein products
Innovating traditional protein industries to meet growing demand in Asia and implementing systems to digitally track origin, animal welfare and sustainability targets.
Developing new plant-based protein to leverage flexitarian dietary trends
And exploring non-traditional forms of protein like cultivated meat, edible insects, and even developing protein from the air.
Australian industries are in prime position to capitalise on increasing demand for proteins, with investments in new science, tech, and facilities.
Our National Science Agency CSIRO estimates that Australia could carve out a $13 billion slice of this expanding protein market, creating up to 10,000 new jobs and cementing Australian businesses as global leaders in producing new and innovative products.
A new era of protein production is upon us and the opportunity to put more innovative Australian proteins on the global menu has arrived.
And best of all, there’s a seat at this table for everyone.
And right now, menus are quite literally being rewritten across Australia and around the world in surprising, unexpected and delicious ways.
Our tastes are changing. The proteins we eat and how they are created are changing too.
With evolving dietary preferences, shifting consumer behaviour, and an extra two billion hungry mouths to feed by the year 2050.
The world needs to produce more protein, more sustainably, from more sources.
From the plate, right back to the paddock, Australia is creating a sustainable and resilient food system to put unique, innovative, and nutritious proteins on the global menu.
The protein market is poised for unprecedented growth, which means more choices for all of us in our favourite restaurants, at the supermarket and on our plates at home.
These opportunities for new, high-quality, differentiated proteins are significant, lucrative, and really exciting.
Like turning lesser cuts of red meat into value-added protein powders and nutraceuticals
Developing more nutritious legumes, higher in protein, that taste even better.
Creating a new sustainable Australian white-flesh fish industry to reduce reliance on imports.
Using techniques like precision fermentation to make new yeast-based protein products
Innovating traditional protein industries to meet growing demand in Asia and implementing systems to digitally track origin, animal welfare and sustainability targets.
Developing new plant-based protein to leverage flexitarian dietary trends
And exploring non-traditional forms of protein like cultivated meat, edible insects, and even developing protein from the air.
Australian industries are in prime position to capitalise on increasing demand for proteins, with investments in new science, tech, and facilities.
Our National Science Agency CSIRO estimates that Australia could carve out a $13 billion slice of this expanding protein market, creating up to 10,000 new jobs and cementing Australian businesses as global leaders in producing new and innovative products.
A new era of protein production is upon us and the opportunity to put more innovative Australian proteins on the global menu has arrived.
And best of all, there’s a seat at this table for everyone.