Social media presence 2012-13

The last financial year saw significant growth in network sizes and content generation across our social media platforms.

Our News@CSIRO blog reached 200 000 total views and our CSIRO Facebook page more than doubled in network size.

Our @CSIROnews Twitter account became the second most followed government account in Australia.

Our CSIRO YouTube channel reached 1 000 000 total views.

We held our first live-streamed events; a lecture on shark tagging and two live Q&As on marine debris and biodiversity.

Content distribution - number of posts

 

Pie graph for CSIRO Social Media content distribution 2012-13.

CSIRO Social Media content distribution 2012-13.

Facebook

  • 27 000 total page likes
  • 100 000 weekly reach
  • Most liked: 4 320 likes, a quirky chemistry cartoon
  • Most shared: 718 shares, an infographic of a partial solar eclipse
  • Most viewed media: 5 042 views, a photo of our prototype $7 bank note

Twitter

@CSIROnews:

  • 18 000 total followers
  • 7 631 tweets
  • 4 000 clicks/month
  • Top clicked: 1 082 clicks, Dr Who is joining our team (on April Fool’s Day)
  • Klout: 65

News@CSIRO blog

  • 212 015 total views
  • 542 posts
  • 640 subscribers
  • Top post: 19 281 views, Insect of the week: the Plague Soldier Beetle

Linkedin

  • 11 826 followers
  • 20 500 career page views
  • 80 000 monthly reach for news updates

YouTube

CSIRO Social Media unique users for 2012-13.

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