We worked with the industry association for the Australian plastics and chemicals sector to determine the long-term trends affecting their industry and identify the growth opportunities.

The Challenge

What lies ahead?

In light of significant change in the Australian plastics and chemicals industry, PACIA (the peak industry body for Australia’s second largest manufacturing sector) wanted to identify new strategic directions and opportunities for the industry.

Our Response

Identifying trends and opportunities

Our team conducted a horizon scanning activity to identify the long-term (20 year) trends affecting the industry. Based on these trends, we identified five strategic market growth opportunities for the Australian plastics and chemicals industry. We also identified the key enablers necessary to unlock these growth opportunities.

The Results

A roadmap for the future

The project findings were used by PACIA as an input into their annual strategic industry roadmap.

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