Transcript
Gina Beschorner, Senior Social Media Advisor, Department of Human Services
Its groundbreaking research partnering scientists with government I think opens up new opportunities and new insights.
Cécile Paris, Science Leader, Human Information Interaction, CSIRO
It's very exciting to see that we are actually having an impact on people because of the technology.
Paul Cowan, GM Strategic Information Division, Department of Human Services
It's heralding a new way of working for the department.
Voiceover
Harnessing the power of science to improve service delivery to millions of Australians. That’s the aim of a A$16m five year research alliance between the Department of Human Services and CSIRO.
Paul Cowan, GM Strategic Information Division, Department of Human Services
What's exciting about it is a licence to explore rather than just our traditional role of delivering pre-determined policies and programs.
Michael Kearney, Director HSDRA CSIRO
When you're doing something complicated like human services there are lots of opinions about what will work and what won't work what’s better and what’s worse, what CSIRO brings as a science organisation to the alliance is a collection of what we call robust evidence. So rather than having an opinion we go out and we make some measurements, we do an analysis and we say from the information we’ve collected we think this approach will be better than that approach.
Paul Cowan, GM Strategic Information Division, Department of Human Services
We are actively through this alliance looking at gaining insights from the community, from citizens in the community, about how they want to deal with us and what they would like to do when they do deal with us.
Voiceover
The alliance is already producing results. Vizie is a tool to monitor what customers are saying about the department in social media.
Cécile Paris, Science Leader, Human Information Interaction, CSIRO
It essentially adds some smarts to the process trying to understand what are people talking about, grouping them into clusters, organising them into the appropriate discussions, so everything gets grouped together, to then make it easier for somebody to look at what is happening out there on social media.
Amanda Dennett, Senior Social Media Advisor, Department of Human Services
We find issues that we never aware of before, we're more efficient as a result because the tool that we built together allows us to respond more quickly and archive those responses.
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The pilot for Vizie has proved so successful; it has been adopted by other agencies. And for the department’s customers it means they get the right information when they need it.
Amanda Dennett, Senior Social Media Advisor, Department of Human Services
People have said that they're really surprised that the government would respond to their question, that they felt reassured that they’re received official government information in online forums where often it’s just people’s opinions or experiences that are being shared and we've also received votes for best answer on Yahoo answers and there's a bit of a competition in our team to get best answer and what we try to do is just take complex information and respond to people in a meaningful way so that they don't assess themselves out of support that they could be entitled to.
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The alliance is also helping customers through a special online community - Next Step - for parents required to move from one Centrelink payment to another.
Gina Beschorner, Senior Social Media Advisor, Department of Human Services
The community is a tailored space that has been made just for them. So we did focus group testing before we created the community with parents and we asked them what they would need from us and a lot of parents said that they don't get enough informational from government when they do this transition.
Cécile Paris, Science Leader, Human Information Interaction, CSIRO
We're looking at how do on line communities work how do people get involved in it how can we design mechanisms to encourage people to interact in it to share their experiences, to support each other, be active in the community so that the community has more of a life.
Gina Beschorner, Senior Social Media Advisor, Department of Human Services
The benefit to the department is that we’re helping customers get better outcomes for themselves. So that by putting that extra bit of effort in early, to give them the information they need, they can then make the right decision for themselves, I think that makes them less reliant on our department in the long term.
Voiceover
CSIRO is also measuring how trusting these customers are - unique research with far reaching implications.
Cécile Paris, Science Leader, Human Information Interaction, CSIRO
The hypothesis is that the more trust people put in that community among each other and to the community provider, the more benefit they will get out of it because the more they will share the more they will interact. So we are essentially in the science looking at mechanism to raise that social trust and ways to start measuring it. That is also quite important because it might also increase the trust that the citizen might have with respect to government, government services and how government is trying to support them.
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There are about 25 CSIRO scientists working on projects as diverse as identifying the pathways people take through different social security services and methods to detect patterns in social worker demand.
Other alliance projects are providing an evidence-based understanding of investment decisions and business processes.
Paul Cowan, GM Strategic Information Division, Department of Human Services
The alliance provides us a great opportunity to gain access to some really first-rate thinking that’s going on in CSIRO.
Amanda Dennett, Senior Social Media Advisor, Department of Human Services
It has given the department a five year period in which to really focus on research to support our customers and to find efficiencies in the way that we do things.
Gina Beschorner, Senior Social Media Advisor, Department of Human Services
We are measuring things that have never been done before in government.
Michael Kearney, Director HSDRA CSIRO
The alliance has the potential to have very big effects on the way human services are delivered in Australia.