In 2015, we asked more than 7000 of our creative people, customers, thought leaders and the public to help identify the megatrends which guide the science, technology and innovation we do.
Innovation in meeting human needs by more efficient use of mineral, water, energy and food resources in light of escalating demand and constrained supply.
Changes in earth systems from the global to microbial are creating challenges for humanity including climate change and antibiotic resistance.
Rapid growth of emerging economies, urbanisation, geopolitical change and the transition from industrialisation into technologically advanced service sectors.
The rise of the ageing population, retirement savings gap, lifespans, healthcare expenditure, diet and lifestyle-related illness and mental health awareness.
The exponential growth in computing power, device connectivity, data volumes, internet users, artificial intelligence and technological capabilities.
Changes in organisational models, governance systems and employer-employee relations in a more agile, networked and flexible economy which breaks through traditional boundaries.
The rise of the all important experience factor as society and consumers have rising expectations for personalised and positive experiences involving social interaction, morals and ethics, and the physical world.
Critical importance and accelerating pace of innovation and disruptive change driven by science and technology.
To create deeper innovation relationships with our customers and prioritise the highest value investments, we will:
To enhance staff safety and wellbeing and to further our aspiration towards zero harm, we will:
To fully enable and support the innovation capacity of our creative people and teams to take risk and deliver to customers, we will:
To enhance our agility, financial sustainability and capacity to respond at the speed of business, we will: