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A megatrend is a big shift in the environment. It changes the big business landscape over a say 20-year period and it builds gradually and then gets to explosive force when it actually comes to us. I liken a megatrend to a wave at the beach that’s on its way and it can either wipe us out or we can surf it in neatly all the way to the sand. Megatrends are relevant to the decisions that leaders in government, communities, industry organisations are making.

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