Australia will soon have access to High Fibre Wheat – a natural grown wheat that is high in amylose, where the resulting flour contains six times more fibre than standard wheat flour, without any compromise on taste.
Currently grown by wheat farmers across Australia, the wheat was developed over 20 years by Arista Cereals, a joint venture between Australia’s national science agency, CSIRO, and French farmer-led cooperative, Limagrain.
It will enter the Australian market in 2023, available exclusively through Allied Pinnacle, Australia’s leading flour and bakery manufacturer, who have exclusively licensed patents for High Fibre Wheat in Australia.
In a first of its kind, High Fibre Wheat delivers health benefits for consumers relating to both the amount of fibre, and the type of fibre, specifically for good gut health. The naturally high fibre content is delivered through conventional breeding to provide more resistant starch than traditional wheat, with a host of preventative health benefits.
Allied Pinnacle CEO David Pitt says, “We are investing in the future health of Australia by bringing the CSIRO-developed High Fibre Wheat to Australians. Unlike other ‘healthy’ flours, High Fibre Wheat and the resulting flour it yields, looks, tastes and bakes like regular flour, answering consumer demand for healthier products that don’t require any new eating habits. It’s a true grain to table solution that we’re proud to provide.”
The Australian Dietary Guidelines recommend Australians consume 3-4 serves of grain foods a day, choosing at least half as wholegrains or high fibre grain foods.
Allied Pinnacle General Manager Innovation Robyn Murray says, “We know consumers are looking for healthier choices that are minimally processed. Using High Fibre Wheat in your favourite grain foods is an easy way for Australians to increase their intake of fibre without having to sacrifice taste or texture. This is a big win for the grain food industry and the Australian consumer.”
High Fibre Wheat products are already available in the US and currently being developed in both European and Japanese markets. Allied Pinnacle business owner Nisshin Seifun Group, a trusted global company that builds the food infrastructure of the future, has the exclusive rights to High Fibre Wheat in Japan.
On the Australian partnership Arista CEO Eric Vaschalde says, “Following the introduction of this High Fibre Wheat in the USA, Japan and Europe, I am delighted to announce a long-term partnership in Australia, home of our shareholder CSIRO. Thanks to Allied Pinnacle, High Fibre Wheat flour will be soon available to the Australian market. Consumers will now be able to enjoy the benefits of increased fibre in their favourite white bread, using only wheat, with no compromise to taste.”
For more information, please contact humann. comms: Melissa Shedden on email@example.com or 0481 459 850 and Seon Peberdy firstname.lastname@example.org or 0400 000 064.
About Allied Pinnacle
Allied Pinnacle is a world-class flour milling and bakery business with more than a 100 year history. We bake the future from flour. Backed by Japan’s largest milling business, Allied Pinnacle transforms Australian grains into iconic and much-loved household products, providing market leading solutions from grain to table. Visit www.alliedpinnacle.com
About Arista Cereal Technologies Pty Ltd
ARISTA is a joint venture company formed by Limagrain, a cooperative, founded and directed by farmers, and a world player in wheat breeding, and the CSIRO, Australia’s national science agency and one of the largest research agencies in the world. With the Grains Research and Development Corporation, the companies began collaborating in fundamental research in wheat starch more than 20 years ago and joined their efforts and expertise in 2006 to develop and commercialise wheat with direct consumers. Visit www.aristacereals.com
This media release was first published on Allied Pinnacle's website.