[Music plays and a split circle appears showing photos of different CSIRO activities flashing
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[Image changes to show blue arrows moving on a blue screen and text appears: ON Track, Episode 4, Silvia Pfeiffer, Coviu]
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Silvia Pfeiffer: Hi, I'm Silvia Pfeiffer. I did ON Accelerate two and I am a co-founder of Coviu.
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Coviu is a software platform that enables healthcare practitioners to hold video consultations with patients, so it's a telehealth platform.
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And here are the five pivots that Coviu has gone through all the way from the beginnings within CSIRO to even now after I have left as CEO.[Music plays and image changes to show text on a blue screen: Pivot 1, Creating scalability]
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Pivot one was from a building custom solutions for specific research projects to building a generic platform.
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A research project, for example, was we built a kiosk for government to deliver government services and that was very custom made.
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We did not want to do that. We wanted to build a platform that would have a software as a service approach to scalability.
[Music plays and image changes to show text on a blue screen: Pivot 2, Choosing an industry]
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Pivot two was from delivering generic services to focusing in on healthcare. And that was mostly a personal decision of mine because I wanted to have an impact in healthcare.
[Music plays and image changes to show text on a blue screen: Pivot 3, Upgrading platform capabilities][Image changes to show Silvia talking to the camera]
Pivot three was effectively because of our investor talks, and that went from building just a telehealth patform to actually making a difference through the tools that we're building into the platform.
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We integrated AI tools into the platform, and that was what ultimately got us investment.
[Music plays and image changes to show text on a blue screen: Pivot 4, Changing the target market segment]
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Pivot number four was from selling to individual practices to actually selling to enterprise customers.
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While we were in the market and we were selling to individual practices we were approached by an enterprise customer. And so that was a very big difference to the platform that we we're building in a very big pivot for our business to focus instead of focusing on small businesses, to focus on large enterprise customers.
[Music plays and image changes to show text on a blue screen: Pivot 5, Learning about the customer’s needs]
[Image changes to show Silvia talking to the camera]
Pivot number five is actually currently in process. Our focus on tools is actually going a bit in the background, and we are now focusing more on workflows
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Workflows is what makes healthcare practices successful and scalable and so that's where we're focusing now.
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When running a business, you're never focused on continuing to do the same thing. You always have to take on board what you learn from the industry. And that's what creates pivots. Pivots in your business can come from all sorts of aspects - from investors, from customers, from, uh, talking to competitors. You want to be able to change. You want to be open to change.
[Music plays and image changes to show blue arrows moving on a blue screen and text appears: ON Track, Look out for more episodes via, csiro.au/ON
[Image changes to show the CSIRO logo on a white screen and text appears: Australia’s National Science Agency]
